The Authenticity Inventory
Do you see how difficult this work can be if we can’t be honest, really honest, with ourselves first?
Do you see how difficult this work can be if we can’t be honest, really honest, with ourselves first?
While I didn’t realize it then, this personality trait was what had allowed me to connect with so many people from so many different walks of life.
If your business isn’t working, it’s your fault. If your business isn’t serving you, it’s your fault. If you don’t wake up every day excited to go to “work,” it’s your fault.
Serving the most people possible, no matter your industry, starts with serving yourself. You can’t fill another cup if yours is empty, right?
For many, this is the first time they’ve examined these things. They might be thirty, forty, or fifty years into their life, and they’ve never really taken the time to discover what genuinely drives them. That might be you as well.
Entrepreneurs with a passion behind their business can use it as starting fluid, but it’s not the fuel in the tank. Developing your WHY is the next step in maintaining that passion past the honeymoon phase.
“Few of us have thoughtfully considered the mainstream conception of success before we have pursued it.”
Your WHY will influence decisions well beyond the startup phases of your business.
Almost always, the story you tell yourself about why you can’t do something—why you can’t start at all or why you can’t take your life and business to the next level—is different from reality. It’s just that: a story.
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