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Before beginning life as an entrepreneur, it is essential to ask yourself why you are doing this in the first place. It takes work. There are one thousand better ways to make a buck, I promise you.

Knowing what motivates you is crucial in keeping yourself inspired during challenging times, as they are bound to happen, mainly when the struggle within is more powerful than any external forces.

Your WHY will influence decisions well beyond the startup phases of your business. For instance, it may lead you to choose not to expand and remain intentionally small. Something you may not consider at the beginning, when you’re figuring out how to get your first customers. Pursuing constant growth isn’t the best option for everyone, as was the case for Adam, whom I interviewed for this book. 

Adam runs a successful chiropractic practice in Rock Hill, South Carolina. You can see and feel the love for his work in every conversation. Due to this passion, his practice quickly grew to the point where a second office would be needed to keep expanding. After a deep dive into the WHY behind starting his practice in the first place, the decision was made to remain small and hands-on. 

What Core Values were at play here to drive Adam to confidently choose quality and personal touch over quantity and top-line revenue? To move forward, how crucial was it for Adam to comprehend his WHY at the deepest levels? What tools can we develop to make such major decisions with courage and ease? 

So before we go further, start by writing down all of the reasons why you want to start a business or take your current business to the next level. Why do you get up every day other than a paycheck? Whom do you serve and why? 

Email me with what you discover… [email protected]

See you on the journey…

PS – Like what you see around here? Sign up for one of my email lists… Your tribe is waiting for you. Click “Join” on my homepage.

PPS – Preorder my new book here.

PPPS – Sign up for our upcoming Signature Workshops. We made two dates available but with limited spaces. July 6th at 7 pm et or July 10th at 11 am et.

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We don’t send many emails, but when we do, it’s likely goodies you’ll love!
Ready to discover The WAVES Method for yourself? Shoot me your email, and I’ll send you the first two chapters of Million Dollar Flip Flops right to your inbox.
No Junk. Ever. Promise.
I’m glad you’re here!