Your WHY is ultimately based on your values both as a human being and as a business. Where those not-always-similar values groups intersect is where the magic happens. I like to call it The Happiness Intersection™.
However, before we get to those, here are a few questions to ponder as we motor on. Write them in your journal, or in your phone.
What does my ideal customer look like?
How does a perfect day in my business unfold?
What kind of mark do I want to leave on my team, my clients and the world?
What makes me happy? Really happy. Authentically happy.
What problem in the world or my community am I passionate about solving?
What activities put me in flow, where I could do them for hours without looking up at the clock?
These few items, along with your notes from our exercise last week, should help shake up your memory about why you started, or want to start, your business in the first place. Keep them in mind as we continue on our journey. As we build your values list, we will return to these questions and many more and refine them. Take the time to do the above. It’s important. I promise. I’ll wait.
You didn’t stop.
Stop reading. Take a few minutes and work on this. It will help you later!
Remember, most entrepreneurs start because they want freedom, financial success, or to solve some problem in the world. These motivators will get you moving and allow you to take that first step, but your WHY will bridge the gap between that motivation and the ultimate success of your venture, all while grounding you in the reality of running a business.
Serving the most people possible, no matter your industry, starts with serving yourself. You can’t fill another cup if yours is empty, right?
Your WHY will elevate you to the status not just of Business Owner but HAPPY Business Owner. It’s possible. I’ve lived it. And you will too.
I’m glad you’re here.
See you on the journey…
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PPS – Preorder my new book here.
PPPS – The July 10th Workshop is over but I may just be opening up one more workshop in August. Keep on the lookout for more details.