Million Dollar Flip Flops

After 20 years of helping business owners across the globe. I've found that we all fall into five distinct phases of entrepreneurship. Knowing where you are, reveals where you need to go.

If you've found yourself somewhere you didn't intend to be, in business, life or otherwise - my purpose is to get you back on track.

An aligned business and life. A clear vision. And the next right steps to get you there.

Which phase are you in?

PS: I'll also email you the first chapters of the book, just don't tell my editor. Our little secret.


Did you know we are donating 100% of the profits from this book and our courses to charity?

Crazy right!?

In the last 20 years I've raised and donated hundreds of thousands of dollars, volunteered both locally and across the globe, and have seen the power of what many small acts of kindness can do when harnessed.

Your order will help us send deserving kids from all over the country on life changing trips they otherwise couldn't afford.

No “them”… only “us”.

100% of all book proceeds go to
Send a student leader abroad

find out more at below.

The Book


Equipped with this powerful method as your personal North Star, you’ll have everything you need to cultivate the courage to both identify and correct your path when your ship is veering off course.

This system will change the way you make decisions in your business and life forever...


What is it, really, that drives you at the deepest level?​


Being brutally honest with yourself about what you want from life, who you are, and who you want to become.


The individual components that make up our very being. Discover things about yourself that may have been locked away.


Your WHY and Core Values will change as you live with them over time, and that's not only OK, it's the only way to truly get the results you desire.


Statement of Purpose (SOP): Building upon your WHY and VALUES, this is a distilled and finessed phrase that encompasses your very being. ​

"The cost of anything is the amount of life you exchange for it."

- Thoreau

Rodric Lenhart

ICF Certified Business Coach

If you're reading this, it's not by accident. I don't believe in coincidence.

In Million Dollar Flip Flops, I share insights from 2 decades of in the trenches trial and error building multiple 7 figure businesses, while at the same time leading a life worth living.

A lifelong entrepreneur, at 25 I was making more in a month than my parents had made in a year. I could buy and do anything I wanted.

Yet... I was depressed, at times had suicidal thoughts, and awoke every morning with a sinking "is this all there is" feeling.

Digging myself out of that hole, I developed systems and strategies that allowed me to live a life I couldn't have imagined.

This simple process has been the filter through which I have run every decision in my life - business or otherwise - and the results have been extraordinary.

Leveraging humor and knowledge with real life examples (including the failures!), I'll introduce you to The WAVES Method and together we will build a roadmap that will develop priceless tools you can use for a lifetime.

That's my definition of success and a life well lived. Yours is likely very different. Whatever your definition is... we all have areas of our lives that require massive change if we truly desire to reach the next level.

I followed in the footsteps of incredibly smart people in every area I wanted to master.

Hundreds of books read, seminars attended, courses taken, and mentors leaned on. I've spent untold time and money learning what worked for these masters - and combining this collective wisdom, developed The WAVES Method.

Using The WAVES Method, our goal is to align who you are and who you want to be as a person and only then design a life that allows you to thrive.

Where those two things meet is what we like to call - The Happiness Intersection.

While my private coaching work is primarily with entrepreneurs across the globe, these principles can help anyone willing to invest in themselves.

You just have to be one of the few who do versus the many who talk.

I grew up in a small Michigan town in a little brick ranch on a busy road. My parents lived in that same house until two years ago when my Mom, my best friend, passed away unexpectedly before her 70th birthday. Nothing about my upbringing would have led you to believe I would go on to learn from some of the best mentors in the world.

I don't share any of this to impress you. I share only to impress upon you that regular people can do extraordinary things. Regular people change the world!

This book is for you if:

  • You feel trapped in your own business or life and need to see the way to freedom.
  • Significant decisions in your personal and professional life are causing you anxiety.
  • You're ready to take control and develop a North Star to guide all your decision-making.
  • You desire greater self-confidence in creating the life and business you deserve.
  • You're ready to embrace vulnerability and put in the work to bring your true self to the surface.
  • You're ready to put the power back in your hands, step up, and take charge of your life.
  • You know you need to make a shift but need the tools to ensure it's “right” and the courage to take that first step.

let's connect

We all learn differently - so we created several unique ways to connect. From our monthly free Karma Class to Private Coaching - we are here to support you on your journey.

Karma Classes

Our free monthly workshop that will guide you through the WAVES Method and change the way you make decisions forever. No charge and a supportive Flip Flop Fam by your side - what's not to love!


Experience transformative and introspective work tailored to your needs, with customized packages starting at $15,000.

By application only.


We have two courses available to extend your journey beyond the book or workshops. Our fast paced Pipeline course is designed to be completed in as little as a few hours - while our flagship course, The WAVES Method, is a self paced 7 week transformation.


Each week we gather in a private room with thought leaders from across the globe to share ideas, wins, losses, and lessons.

By Application Only


We donate 100% of the profits from this business to our foundation Send A Student Leader Abroad in partnership with EF Tours

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