It seems so simple. We rarely leave on a long road trip without a map or destination. Imagine just hopping in the car with nothing but a great idea about vacationing and a pile of positive affirmations.
Yet, for the last twenty years, I’ve seen entrepreneurs do this again and again and again.
Do you know someone who’s followed this mapless path? Maybe intimately?
Perhaps it’s my background in building houses, my passion for restoring classic cars, or that I’ve spent the better part of my adult years planning extensive world travel that it all seems so second nature. In the past few years, I have traveled around the world twice — once toward the East and once toward the West. How many maps were required for these journeys?
Starting with the end in mind, knowing exactly where we want to go, makes perfect logical sense. Yet we don’t do it.
Why?
Perhaps you’re an entrepreneur in the trenches like I have been, suddenly finding yourself two to three years into your dream business, and you’re no more excited to get up in the morning than when you had a “job.”
Perhaps you’ve settled into that comfort zone where you know your situation could be better, but it’s not bad enough yet to encourage that first step. Or you think you want to be your own boss, and you’re just starting to get that dream down on paper. These words are for you. Whatever you do, avoid the comfort zone! Our comfort zone is where our dreams go to die.
Being your own boss and becoming an entrepreneur is all the rage these days. But it’s not for everyone. Most will fail. Of those who succeed many won’t be happy if and when they do. Sadly, they likely won’t even know why. You and I are here to fix that, building a roadmap to your destination but most importantly knowing why you’re heading there in the first place.
See you on the journey…
PS: A few folks have reached out asking about paperback/hardback orders. Pre-Sale for the ebook/kindle version opens on Amazon on 6/15. Paperback pre-sale to follow.
I’m so excited to get this book in your hands! It’s been 42 years in the making…
